How Gender Lens Investing can catalyze Total Socio-Economic Inclusion of Women towards building the Africa we want


Poverty eradication through Leadership Development and Economic Empowerment 


 “United Women of Africa towards sustainable economic emancipation”.

Focus Areas

To facilitate women leadership development by promoting economic inclusion through capacity building & new venture creation.

Strategic Partners and Affiliates

Our Flagship Programs

Pan African Women Empowerment

Women Of Arise Forum

Assert Media

Our Flagship Programs

Pan African Transformational Leadership Summit (TLS)

is an all-inclusive summit targeting government and corporate leadership across Africa and the diaspora. The program is aimed at the realization of SDG 5 and AU Aspiration 6, that of women’s inclusion in strategic decision-making positions. Transformational leadership and transformative culture is the only way Africa can realize the change at individual and organizational level and this will have a direct impact on the social systems. We believe that through transformational leadership valuable, positive change can be realised and more authentic African leaders will emerge. It is for this reason that we award both men and women Transformational leaders who champion the cause of women at this summit.

  • International Women Leadership Summit

August month is a historic month in South Africa . On the 9th August, South Africa commemorates the day on which approximately 20,000 women of colour marched to the Union Buildings in Pretoria to protest against amendments to the Apartheid laws. During this month we take a special focus on South Africa Women and role they continue to play in the global arena by hosting the International Women’s Conference in South Africa

Pan African Women Empowerment Summit (PAWES)

is a unique event that brings women leaders and entrepreneurs together for purposes of networking, learning how to leverage on the opportunities presented by the AfCFTA. PAWES is one of the flagship programs at Africa Celebrates, an initiative with full endorsement of the AU held annually at the AU headquarters in Addis Ababa, Ethiopia where we also celebrate Africa Women Trendsetters.

Assert on Air Webinars

through the year we  host webinar we host expert leaders on topical matters around leadership and entrepreneurship development to empower and support  our members.

Pitch Wednesday

is marketing and trade promotion day held monthly, to support the growth and promotion of start up and small businesses, aiding entrepreneurs to share their services and grow their business.

How it all began

The Pan African Women Empowerment Summit (PAWES) is a unique event that brings women leaders and entrepreneurs together for purposes of networking, learning how to leverage on the opportunities presented by the AfCFTA and the IATF which is a signature event supported by 55 AU members states. Sequel to a successful Pan African Women Empowerment Summit (PAWES 2022) with women representing 24 countries, concrete decisions were taken to implement resolutions throughout the year until the next PAWES in 2023.


The African Union (AU) leaders declared 2020-2030 as the decade of Financial and Economic Inclusion of African Women. The UN Women in partnership with the UNCSW NGO Action Coalition (Beijing+25 and Generation Equality), also presented concrete roadmap towards the acceleration of gender equality and the empowerment of women and girls towards realization of SDG 5. The Annual Pan African Transformational Leadership Summit is one of our flagship programs towards realization of SDG 5 and women’s inclusion in strategic decision-making positions.  The case study approach of our Summits guarantees the participants concrete take home lessons that can be replicated at a personal and organization level.

Intensify Women Leadership Development, Coaching and Mentorship

  • Map out all existing international and national organisations, public and private entities that exists with the purpose of providing support, resource, finance and training for women and young people across the continent. Create an online resource portal
  • Create linkages across regions and countries with these existing women empowerment entities and development agencies to inform policy and influence allocation of resource.
  • Develop a mentorship programme that connect established women in business who have achieved levels of success and have gathered experience to share with emerging women entrepreneurs.
  • Target sector specific interventions to propel the agenda of women’s economic and financial inclusion across the African continent.
  • Utilise the digital marketplaces that exist, in Africa, for showcasing products and services, whilst developing more African women owned and run platforms that link suppliers and buyers for ease of access to local and global markets.
  • Use ICT infrastructure as key communication and information sharing tools and to actively engage key stakeholders in the roll out of more accessible, affordable internet and exploring the use of renewable energy.